Why Social Media Influencers Are Considered Marketing Geniuses

The Shubhi Prakash Interview

Advertising can be challenging for a small business trying to find a way to get attention for their product or service. You can spend hundreds, even thousands of dollars, and see only a paltry return on your investment. Social media influencers, on the other hand, make advertising a more personal experience for the consumer. They can make an emotional connection to a product, while regular ads must rely on the sheer number of ad views and an expensive advertising firm’s creativity.

An average salary of an influencer can range from $60k to $90k. With New York averaging $73k. These numbers vary depending on how long someone has been an influencer, their experience, and if they use an influencer agency or not.

I personally find that the more relatable an influencer is to me, the more willing I am to buy from their link without feeling that I was being manipulated into a purchase. This is why we interviewed Shubhi Prakash. A New York influencer who is so relatable, it’s hard to see the blurred lines between marketing and posting on social media for fun.

Here’s her interview…

How did you get started as an Influencer?

I always loved dressing up, and once I started college, I got to learn many tricks and fashion hacks myself and used to try some tricks from fashion magazines, as during that time, Instagram and TikTok weren’t used very often. Later, when I came to know about social media influencing, I was like, “Why not?” I dress up every day. Then why not influence people around me using this platform? It all began around 2017. It’s been 5 years now, and I totally enjoy it and I am proud of how far I have come.

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A post shared by Shubhi Prakash | NYC (@missfashioncupid)

Have you worked with another social influencer on a campaign before? If so, what factors led to your decision to work together?

I wanted to explore and try things, wanted to experience how it would be! I got many opportunities from different brands to come forward together with other influencers and it was fun, it is always been fun working with them and learning and sharing ideas with each other.

When would you decline a paid sponsorship?

If the time limit is less and content needs to be posted asap because it limits our creativity and ideas to represent that particular product and also if the product is something which would not be promoted without expert advice.

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A post shared by SHUBHI PRAKASH (@shubhi.prakash)

Which other social media influencers would you collaborate with?

I have a long list of this but I would love to work with komalpandeyoffical and Kylie Jenner

What would you do if your uploads were unfairly deleted?

I would request a review from Instagram and email them too.

What is one tip you would give a new influencer starting their career?

Be consistent in posting your ideas and have fun. Soon you will develop a style of posting that will stand out to advertisers. You can contact businesses directly or join an influencer marketing platform. Study other influencers in the market and incorporate what you find positive about their style and delivery.